The brand name is a "little (chino)" Junko in Italian.
Junko Koshino's sense of originality and humore, which has much in common with Italian architecture and arts.
Elegant yet generally balanced, avant-garde yet untarnished and universal.
The brand's color tone is inspired by sunny streets in Italia, and its motif is inspired by modern Italian paintings and architecture.
This brand will bring one's own joys of "chino" to everyone.